Keep Memory Alive’s Founder and Chairman Larry Ruvo grew up in his family’s restaurant, an old-Vegas institution, The Venetian. Hospitality is in his blood and in ours, but most importantly, it’s our passion.

Keep Memory Alive was founded over food, wine, and memories during a memorial dinner for Larry Ruvo’s father, Lou, who passed from Alzheimer’s. Since 1995, Keep Memory Alive has raised over $100 million towards enhanced treatments and the hope of one day discovering a cure for neurocognitive disorders. Much of this fundraising has been successful due to our wonderful events:

• The annual Power of Love™ gala: a spectacular evening each February that has been recognized as one of country’s top fundraising events
• Tahoe Weekend with Emeril Lagasse: an intimate event for 100 guests, featuring the culinary delights of Emeril (BAM!), the excitement of a rodeo, and the beauty of Shakespeare Ranch on the shores of Lake Tahoe
• Many events throughout the year: Find out more! Stay tuned to this page, “friend” us on Facebook or follow us on Twitter

Featuring celebrity chefs such as Mario Batali, Todd English, Thomas Keller and Wolfgang Puck and entertainers such as Michael Bublé, Enrique Iglesias, Barry Manilow and Lionel Richie, we’re sure to tickle your palate and your fancy.

Enjoy Keep Memory Alive’s hospitality and create a memory, knowing that in doing so, you’re helping us preserve memory for individuals and their caregivers affected by neurocognitive disorders.