About Us

Keep Memory Alive funds research and programs dedicated to improving the lives of those affected by brain disorders and their families.

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Care for today. Research for tomorrow.

Keep Memory Alive is a nonprofit organization created to increase awareness and raise funds for the research, diagnosis and treatment of brain disorders by exclusively supporting Cleveland Clinic Lou Ruvo Center for Brain Health.

Lou’s Story

In the early 1990s, Lou Ruvo was diagnosed with Alzheimer’s disease. This diagnosis would change his son’s life forever. Learn more from our chairman and founder. 

Cleveland Clinic Lou Ruvo Center for Brain Health building side

The Clinic We Support

100% of your support of Keep Memory Alive goes to Cleveland Clinic Lou Ruvo Center for Brain Health to continue advancing education, innovative care, brain science and new therapies for the benefit of our community, helping us foster a brain span that matches our lifespan.

Dr. Jeffrey Cummings research

Research We Support

We fund clinical trials through Cleveland Clinic Lou Ruvo Center for Brain Health to advance new treatments for patients with Alzheimer's, Huntington's and Parkinson's disease, as well as frontotemporal dementia and multiple sclerosis.

Finished Cleveland Clinic Lou Ruvo Center for Brain Health

Our History

In 2009, the Frank Gehry-designed center opened its doors in Las Vegas with the goal of making brain disease a distant memory.

New Thinking Magazine

Change how you think about the brain — a magazine about researching, treating and educating patients and families living with brain disorders, and the philanthropy that supports it all.


“The Lou Ruvo Center for Brain Health is at the forefront of modern medicine. It’s the best of the best.”

Lisa Naves, patient and volunteer

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