Keep Memory Alive's Month of Memories is a community-wide initiative in support of National Alzheimer's Disease Awareness & Family Caregiver Month. Dubbed National Alzheimer’s Disease Awareness Month by President Ronald Reagan, each November Keep Memory Alive leverages the month to raise awareness and funds for this devastating disease that affects so many of the patients who come through our doors at Cleveland Clinic Lou Ruvo Center for Brain Health. We also honor their friends and family who serve as dedicated caregivers, as November is also National Family Caregiver Month.






(In Alphabetical Order)

7th and Carson

Andiron Steak & Sea

Anna Marie's

APEX BAR at Palms Casino Resort

Atomic Liquor

Bears Best

BIG DOGS Brewery

Bikini Bay

Bin 702

Black Mountain Grill

Blue Hawk Tavern

Bonito Michoacan


Carson Kitchen


Chimera Golf Course

Crown Liquor

Crown Royal

Del Frisco's

Delmonico Steak House

Desert Pit Stop

District 1

El Cortez

Emeril's Fish House

Empress Gin

Fire Fly

Five Star Liquor

Flippin Good Burgers

Flock & Fowl

Gin Mill

Gold Mine Tavern

Grape Expectations

Grape Street

Greens and Proteins


Hilton Grand Vacation Club

Hogs & Heifers

Honey Salt

Jake's Bar


JC Carillo Team/Huntington & Ellis Real Estate


Le Pho

Le Thai

Lindo Michoacan

Liquor Stop

Liquor World


Los Cucos Mexican café


MB Steakhouse

Milos Inn and Wine Bar - Boulder City

Nacho Daddy

North Italia

Numb Bar & Frozen Drinks

Odd Fellows

Off the Strip Bistro

Palomino Club

Palms Casino Resort

Paradise Cantina


Red Rock Country Club

Regency Casino


Rounder's Grilling & Gaming 

Seasons Grocery


Sporting Chance

Susan Giebler

Tacos and Beers

The Den LV

The Hideout

The Kitchen at Atomic

The Liquor Outlet

The Martini

The New Pioneer

The Pint



Torrey Pines Pub

Town Center Lounge

TPC Las Vegas

TPC Summerlin

Treasure Island


Via Brasil

Vintner Grill

Viva Mercado


An estimated 5.7 million Americans of all ages are living with Alzheimer's dementia in 2018. As the number of older Americans grows rapidly, so too will the number of new and existing cases of Alzheimer's. Today, someone in the United States develops Alzheimer's every 65 seconds. By mid-century, someone in the United States will develop the disease every 33 seconds.

Alzheimer's disease is the only top 10 cause of death in the United States that cannot be prevented, cured or even slowed.

Eighty-three percent of the help provided to older adults in the United States comes from family members, friends or other unpaid caregivers. Nearly half of all caregivers who provide help to older adults do so for someone with Alzheimer's or another dementia. Alzheimer's takes a devastating toll on caregivers. Compared with caregivers of people without dementia, twice as many caregivers of those with dementia indicate substantial emotional, financial and physical difficulties.

In 2018, the direct costs to American society of caring for those with Alzheimer's will total an estimated $277 billion, including $186 billion in Medicare and Medicaid payments. Unless something is done, in 2050, Alzheimer's is projected to cost more than $1.1 trillion (in 2018 dollars).

Month of Memories raises money to fund research for a cure and bring awareness for this devastating and costly disease. Early diagnosis of Alzheimer's provides a number of important benefits to diagnosed individuals, their caregivers and loved ones, as well as society as a whole. Among all Americans alive today, if those who will get Alzheimer's disease were diagnosed in the mild cognitive impairment (MCI) stage — before dementia — it would collectively save $7 trillion to $7.9 trillion in health and long-term care costs.

Sell Purple Brains In-store

Store clerks ask customers at point-of-purchase to buy a paper purple brain to help the store support Keep Memory Alive's Month of Memories and National Alzheimer's Disease Awareness & Family Caregiver Month. The customer signs his/her name on the purple brain and then the purple brains are displayed throughout the store. The program usually runs four weeks. To jump-start the program, we suggest you display a purple brain for every store employee.

Round-up for Memories

A turn-key round-up program that is an ideal fundraising format for retailers, restaurants and other service providers. Employees simply ask customers if they would like to round up their bill with the difference going to Cleveland Clinic Lou Ruvo Center For Brain Health. Round-up for Memories can be easily programmed into most cash registers, restaurant ordering systems and programmable payment systems.

Sell Blinky Hearts

Blinky Hearts are one of our favorite fundraising items. The flashy lapel pin is great for bringing awareness to the cause. Best of all, the money you raise will stay in our community to fund research, patient care enhancement and free educational programs at Cleveland Clinic Lou Ruvo Center For Brain Health.

Create a Specialty Cocktail

Throughout the month, Las Vegans visit our community partners and enjoy specialty cocktails created for Month of Memories. Go out – be social... it's good for your brain health.

Have another idea.... we'd love to hear it!  Contact us at 702.263.9797