A Penny for Your Thoughts®


We Can't Beat These Diseases Alone. Add Your 2 Cents.

A Penny for Your Thoughts® is a fundraising effort designed with the caregiver in mind, because, every penny counts toward keeping memory alive.

This program is designed to provide the caregiver with vital education, tools, and resources to better serve loved ones who suffer from memory loss due to Alzheimer's, Parkinson's and multiple sclerosis, in addition to other memory disorders.

We offer community partners employee engagement and education about the program and Lou Ruvo Center for Brain Health services so you can rally behind the cause you’re supporting. Program partners receive customized donation receptacles, promotional materials and signage, and media outreach around the partnership.

A Variety of Partnership Options:

Casino and Retail Program: Place donation boxes on the sales and gaming floors to encourage guests to donate spare change to a worthy cause

FEATURED partners: Victoria Fertitta and Sig Rogich Middle Schools

Restaurant Program: Allow guests to round up their check and donate the extra funds to Keep Memory Alive

Employee-to-Employee Initiative: Issue a challenge to business owners to engage employees through a company-wide employee giving campaign

Funds raised further the mission of Keep Memory Alive and Cleveland Clinic Lou Ruvo Center for Brain Health in researching cures for degenerative brain diseases.

Have a Penny? Give a Penny.

You can participate in A Penny for Your Thoughts anywhere, anytime. Give online.

Who Can Help 

Do you know a workplace, business or school that would like to help? Ask them to contact us at 702.263.9797 or penny@keepmemoryalive.org.

A Penny for Your Thoughts is a community-wide call to action. With the support of our community friends and partners, we can all Keep Memory Alive!